About Us

Competitive Edge has been conducting market research for private industry, not-for-profit organisations and government, including public institutions, since 1980. 

Recognised for their capability and expertise in industrial and consumer marketing and market research, they have always developed leading edge strategies for individual entities, associations, groups and industry from a customer driven perspective.

Like Drucker, Competitive Edge believes that marketing is the management of organisations from the customer’s perspective.  A simple but powerful concept that reinforces the role of continuous consumer research to develop leading edge and relevant strategies for maintaining, retaining and gaining customers.

Consumer sentiments underpin how consumers behave in the market place, and how they impact directly and indirectly on the bottom line of organisations through consumer advocacy roles, positive and negative responses to customer relations issues, specific companies and their brands, the perceived quality of product and service delivery, and the overall responsiveness of organisations to customers, which includes complaint handling and customer relations management.

Competitive Edge is committed to surveying national consumers on a continual basis to track and record how consumer sentiments are changing in the market place, and the impact this has on corporate customer relations, the purchase experience, brand advocacy, customer satisfaction and problem resolution with products and services.