Expertise
Seminars & Workshops
- Protecting the customer, your most important asset.
- Gain, maintain and retain customer strategies.
- Consumer sentiments: the changing power base in the e-Market.
- Changing the culture of complaint handling to return customers to the bottom line.
These professional, leading edge seminars/ workshops can be adapted to meet specific tailor-made requirements within organisations, both private and public/ not for profit. We can also deliver a standard seminar/ workshop format.
All our seminars/ workshops include the latest independent and comprehensive research data gained by Competitive Edge in the Australian national market since 2005. It also includes international comparisons and trends. Seminars/ workshops are pragmatic and geared to developing strategies with participants if required.
e-Surveys for Industry & Government
- Consumer Sentiments and behaviour tracking and monitoring.
- Comparative Surveys to national trends and sentiments statistics.
- Customer Relationship Surveys.
- Customer Satisfaction Surveys.
- Customer Complaint Handling, Resolution and Satisfaction Surveys.
- Customer Loyalty and Retention Surveys.
Executive Workshops
Tailored for marketing and customer relationship teams, these workshops can be used for planning and strategy purposes within site, and information being used to create state-of-the-art customer relations programs, complaint handling systems, increase loyalty, and create bottom line return on investment performance from existing customers including complainants.
Marketing Consulting
Consulting to assist management with customer retention, complaint handling and satisfaction issues, and deal with problem solving for brand switching, competitive defection, boycotting and other risk strategies that impact on relations and bottom line results.
